British code of advertising practice.
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British code of advertising practice.

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Published by CAP Committee in London .
Written in English


Book details:

Edition Notes

First edition: 1962.

ID Numbers
Open LibraryOL14111790M

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The UK Advertising Codes lay down rules for advertisers, agencies and media owners to follow. The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications. The Committee of Advertising Practice Ltd. (CAP. The code of advertising practice should cover advertisers, advertising agencies and media owners. 3. SCOPE The scope of the code of conduct initially covers: a) Truth, honesty and integrity of advertising and the use of advertising copy. b) A yearly development plan should also . The Code of Advertising Practice (hereinafter referred to as “The Code”), developed by RAC, represents a set of ethical rules to be observed by all those involved in advertising and in any form of commercial communication, in order to provide a proper, honest and decent communication observing the law and the practice principles in advertising and commercial communication drafted by the. Code of advertising practice. Its importance. It establishes basic standards of advertising. It ensures that advertisements are: legal i.e. they follow the set advertising laws and metes sets out the punishments for transgressors. Ethical i.e. are they realistic and do they adhere to the norms of society e.g. racists advertisements are not allowed.

In the UK, the British Code of Advertising, Sales Promotion and Direct Marketing (the Code) is the rule book for non-broadcast advertisements, sales promotions and direct marketing communications (marketing communications). HFMA Code of Advertising Practice (Abridged) /July HFMA CODE of ADVERTISING PRACTICE PRINCIPLES OF THE CODE 1. General The Code is applied in spirit, which means that the intention behind the principles as well as the exact wording is taken into account. It . The Code is based upon the British Code of Advertising Practice as well as the International Code of Advertising Practice prepared by the International Chamber of Commerce, which is accepted around the world as the proper basis for domestic systems of self-regulation. It contains an Appendix of Relevant Statute Regulations. The main purpose of the Code is two-fold. The Advertising Standards Authority (ASA) is the UK’s independent regulator of advertising across all media. We apply the Advertising Codes, which are written by the Committees of Advertising Practice (CAP). Learn more.